Stay ahead with customer value thinking.

As we all know, your customer is your top priority. It takes hard work to secure your customer before and after they purchase your product or service. If customers aren’t taken care of, they aren’t going to consider doing business with your competitors. Customer journey maps are a tool that helps people understand and buy into the benefit and solution of your product/service. The importance of having a strategic customer journey is to provide a superb experience for your customers to retain their business.

The SaaS space is booming. It is expected that the number of SaaS companies is going to grow exponentially around the world within the next five years. And these SaaS companies have one thing in mind: to make doing business easier and more convenient. Software in general removes manual processes, accelerates scaling, and enables users to be focused on much more valuable activities. Part of the simplification of business is also to make solutions much more accessible, transparent, and easy to buy. In 2015, a blog post on Forbes based on a Gartner analysis reported that 57% of the traditional...

Customer success is always going to be at a prime focal point for companies (or it should be, anyway). How your customers are treated throughout the buying process is something that they will hold onto forever. Ensuring that customers will be successful using your product or service is the ultimate goal. We’re now 2+ years in dealing with the coronavirus and how it has impacted every way of life, including customer success, which its processes have changed and its expectations are consistently growing. Customer success is relationship-focused to make sure there is satisfaction within the...

There’s a tendency to think that value selling ends once you’ve won the sale. But that is far from the truth. The role value plays after winning a customer is just as important as the steps that come before it. When prospects sign the contract, it’s really just the beginning of your relationship. The real measure of value begins after implementation and with every interaction thereafter.

For today’s marketers, the top two pillars of copywriting are to know your audience and focus on benefits. This philosophy also applies to sales. In general, customers are more responsive to sales pitches when they understand how your product or service will meet their needs. Your customers need to understand what you offer and why you’re better than your competitors. 

Part of your overall business success is getting your products or services in the hands of the right target market. To achieve this task, you need to effectively communicate the value that awaits potential prospects if they choose to do business with you. Your value speaks to prospects’ pain points and sheds insight into what differentiates your company from your competitors.