Stay ahead with customer value thinking.

Within the past year, having a hybrid or virtual event has slowly started to become the new normal. The thought of having to plan a hybrid event and keep viewers engaged can be challenging at times, but hybrid events can be beneficial as well. 

In today’s world, implementing artificial intelligence (AI) is essential for businesses that want to grow exponentially. AI is everywhere and in everything these days, especially in sales. Al is important for businesses from a sales perspective because it helps sales representatives save time, companies can save money, and it can help improve sales forecasting. The purpose of AI is to collect accurate information and offer support for certain tasks through developed software.

Companies are in constant competition to keep their current customers and win new ones. That’s why every organization needs to find ways to offer consumers more value. To grow despite the competition, businesses like yours need to perform value marketing, showing customers the benefits they’ll receive from your product.

Generation Y is different from generations past. They remember growing up in the analog days, and then suddenly switching to everything-Internet in the late ‘90’s/early ‘00’s. They’re generally adaptable & tech-savvy. Selling to Millennials can be a challenge if you are unsure on how to connect with them. Companies need to be able to connect and understand the mindset of Millennials before selling to them. Other generations are still trying to figure out the thought process of how and why Millennials think and process when they’re buying. Millennials want companies to have everything they...

SOC and Customer Value Data – Why it’s ImportantWhen considering a Customer Value Management application or platform, service offering (including consulting services) or other forms of business case development tools or value realization tools, it’s important that any approach you choose has SOC 2 compliance. This detailed third-party evaluation will ensure that the data you maintain about certain key financial metrics, formulas and raw data about how your customer evaluates your product or service is handled and kept secure. Likewise, a Type II certification is essential. More than just a...

The B2B selling industry has evolved from the traditional way of selling. Marketing has always been a big factor when it comes to gaining customers and providing sales enablement and brand awareness content for an organization. In recent years, marketing has become bigger than ever, especially in the B2B space. The relationship and partnership between sales and marketing, and how valuable it is when working in tandem, is very beneficial for an organization. Marketing attracts potential customers, but that all starts with a solid and strategic marketing plan. The relationship between sales and...