Stay ahead with customer value thinking.

For today’s marketers, the top two pillars of copywriting are to know your audience and focus on benefits. This philosophy also applies to sales. In general, customers are more responsive to sales pitches when they understand how your product or service will meet their needs. Your customers need to understand what you offer and why you’re better than your competitors. 

Part of your overall business success is getting your products or services in the hands of the right target market. To achieve this task, you need to effectively communicate the value that awaits potential prospects if they choose to do business with you. Your value speaks to prospects’ pain points and sheds insight into what differentiates your company from your competitors. 

Customer service is the number one priority for most businesses. Maintaining a positive customer experience can be especially challenging in the world we live and operate within today. With the influential impact of The Great Resignation in the past 6+ months, companies losing employees has had an overall impact on improving and/or paying more attention to their customer service methods, which is a big part of operating a successful organization. Employees have realized the trend and new age of what it means to be more flexible and more fulfilled in all aspects in their lives, their work...

Chief Revenue Officers (CROs) and their organizations are facing more pressure than ever. With staffing challenges nationwide, today’s leaders need strategies that distinguish their sales and customer success teams as both contributors to the company’s overarching goals and as a great group to be a part of. While the bottom-line impact of value selling is undeniable, humans are not always receptive to change. So how do you get your team to adapt and embrace the potential of value selling? Give them powerful ways to win fast in the 2022 selling cycle.

All companies have a way of keeping track of their data. We live in a modern world where information can be found in the click of a button, and people have access to everything. Legacy systems are equipped with older software. That may be difficult to operate seeing as some of the pieces used to operate it may be obsolete or hard to find because the system is so old. That will cause greater issues within a business. How can we fix something that is out of date? How can we do our jobs with a system that isn’t equipped to the new changes?

With the recent changes in the economy, companies are consistently trying to find ways to stay on top. There are companies offering the same services for a lower price and that presents open room for competition. How are you going to compete with a company that offers the same service for a lower price? Figuring out how to differentiate your approach can be challenging but at the end of the day, it will be rewarding. When you’re competing with your competitors, think about the ways you can stand out. Don’t get sucked into trying to just compete with companies just because they’re performing...