In 2020 and 2021, we gathered panels of top CROs and organizational leaders to discuss the current SaaS landscape and make industry-informed predictions about what is to come. One thing has been consistent—the sales landscape is always evolving and changing to optimize the customer and business experience. Our panel of influential leaders and visionaries are providing insights on value selling and customer lifetime value for the coming years. In comparing what we heard in 2020 and 2021, there are some strong consistencies, but an evolution is clearly in the works.
Stay ahead with customer value thinking.
Posts by DecisionLink:
Importance of Sales Teams being Equipped to Connect with Customers
Professionals are looking for different ways to be innovative while still keeping their company values a priority. With the way companies are trying to please their customers, standing out from your competitors can be a challenge. In the business world you must adapt to change, whether it’s with a new product, marketing strategy, or gaining prospective customers. Figuring out what works best for your company will take research and a little bit of trial and error. You never know if concepts or ideas will or have work(ed) if you aren’t willing to try.
7 Steps to a Better B2B Customer Value Proposition Strategy
Defining and creating a comprehensive customer value proposition strategy is a crucial step in creating an efficient and successful marketing and sales plan.
Strategically Communicate with Prospects Without Overwhelming Them
Communicating with prospects can be a learning experience for a sales representative and the prospect. Don’t be the representative who sticks to their same cliche sales technique. Be different and actually figure out how to talk to your prospects and build relationships with them. Of course, talking about yourself and what you have to offer is important. What’s more important is how you’re communicating that with your prospect and knowing how to approach them. With the world still changing with dealing with COVID-19, prospects are wanting more from representatives. There are different ways...
How MarTech is Changing Customers Perceptions of a Product or Service
With all the continuing changes happening in the world, there are soon going to be changes in the way customers perceive their experience. Customers are wanting more from companies in regards to what they can offer. MarTech is marketing technology that is a range of software and tools to achieve marketing and sales objectives. The buyer journey has certainly changed over time and companies are trying to keep up. Buyers have more access to things than ever before. By using technology, buyers can search and find data related to their desired company. Buyers are spending more time researching...
How to Successfully Execute Personalizing Customer Experience in 2022
Personalizing the customer experience is about catering to your customers and understanding all of the elements they need to be successful with the product or service being offered. Customers have the luxury of clicking a button and just buying a product. When that happens they are not getting a personalized experience when it comes to buying a product. Personalizing customer experience all starts with marketing and sales alignment, developing customer profiles, and developing a positive customer experience that will keep customers coming back.