Stay ahead with customer value thinking.

Value-based selling and pricing are essential for effective value-based management. As a result, more and more organizations are adding customer success teams even in non-SaaS businesses. With everyone facing increased competition, the ability to serve as advisors to customers and walk them through a value-based conversation sets businesses apart. So what does this process actually look like? Don’t miss our webinar featuring value-based pricing and selling experts, Dr. Stephan Liozu and Matt Denton sharing their personal experience. The tips, insights, and takeaways run deep with actionable,...

Artificial intelligence (A.I.) has grown exponentially in the past several years and it has become essential for companies to put in place. A.I. allows companies to track a lot of data that can be used to improve elements of a company. A recent trend has been incorporating marketing influencers to gain better results from A.I. Influencer marketing has become an essential part of business as well. It attracts customers and uses A.I. to collect data from them. The data collected is beneficial to marketers who are pushing to get good data results with the use of artificial intelligence.  

In today’s selling world, customers are more advanced. They know what they want from businesses and how they want their product. Customers no longer care about the different ways companies get their attention. Their only focus is to get the most value out of the product or service they buy. Customers are more intrigued with the amount of value companies put into the product versus how they sell the product. 

In recent years, nonprofits have increasingly become important to customers and how companies can grow from working with nonprofits. There is a huge market for nonprofits and engaging nonprofits into a marketing plan can be successful for a company. Partnering with nonprofits can bring a lot of benefits to a company, from gaining customers to expanding the company’s horizon. There are endless opportunities for partnerships with nonprofits and how they will help increase customer engagement. 

Today’s buyers are more educated than ever. In fact, most product research happens long before talking to a salesperson. That puts pressure on sales professionals to have the tools and skills that allow you to be concise, direct, and sell in a compelling way. In this webinar, Dr. Stephen G. Timme, Founder & President of FinListics Solutions and co-author of Insight-Led Selling shares his framework for selling to the C-Suite. He’s joined by sales enablement leaders, Karen Heatwole, VP, Value Advisor at iCIMS and Donna McCurley, Global Sales Enablement expert, as they discuss tips and...

Marketing teams are just as important as sales teams. There has always been a relationship between marketing and sales, of course. Marketers create strategies and tactics to support account executives to execute and close their deals successfully and effectively. However, there are clear barriers between sales and marketing. Each position has different roles to execute in order for the company to have quality content to be able to sing the company’s benefits and value to the customer’s organization.