Stay ahead with customer value thinking.

When being involved with a company, it requires a solid foundation. Having a solid foundation means having important elements like credibility, authority, and visibility that are all a part of industry ownership and creating a solid foundation for a company. Making sure all elements flow together is important to the company and the customer. The more structured the foundation is the more efficient it will be to better align the elements to stand out in your industry. 

While the world of cybersecurity has undergone a complete transformation in the last 20 years, some aspects of the industry remain unchanged. Women are still underrepresented in the IT workforce—especially at the top. In the final installment of our three-part women in cybersecurity and tech webinar series, we spoke with a panel of seasoned executives about the quantifiable value of cybersecurity, how women can overcome common challenges, and ways to make the tech environment more inviting for career starters. Here are the top takeaways from these thought leaders. (Be sure to read part one ...

Within the past year, having a hybrid or virtual event has slowly started to become the new normal. The thought of having to plan a hybrid event and keep viewers engaged can be challenging at times, but hybrid events can be beneficial as well. 

In today’s world, implementing artificial intelligence (AI) is essential for businesses that want to grow exponentially. AI is everywhere and in everything these days, especially in sales. Al is important for businesses from a sales perspective because it helps sales representatives save time, companies can save money, and it can help improve sales forecasting. The purpose of AI is to collect accurate information and offer support for certain tasks through developed software.

Companies are in constant competition to keep their current customers and win new ones. That’s why every organization needs to find ways to offer consumers more value. To grow despite the competition, businesses like yours need to perform value marketing, showing customers the benefits they’ll receive from your product.

Generation Y is different from generations past. They remember growing up in the analog days, and then suddenly switching to everything-Internet in the late ‘90’s/early ‘00’s. They’re generally adaptable & tech-savvy. Selling to Millennials can be a challenge if you are unsure on how to connect with them. Companies need to be able to connect and understand the mindset of Millennials before selling to them. Other generations are still trying to figure out the thought process of how and why Millennials think and process when they’re buying. Millennials want companies to have everything they...