Stay ahead with customer value thinking.

Written by Tatum Sims, Ezekiel Fitch, and Eric Powell, DecisionLink Summer 2021 Interns

Your customers are your biggest asset, and one of your top priorities should be retention. It can cost up to five times more to bring in new customers than it takes to retain them, which is why value realization is such an important tool for companies to be leveraging in their customer success strategies.

Co-authored by Gabriel Vidal, Vice President of Customer Value and Sterling Cottam, Senior Director of Product & Platform Value, DecisionLink

At the recent Gainsight Pulse conference, DecisionLink’s Sterling Cottam, Senior Director of Product & Platform Value, introduced the Customer Value Management (CVM) Maturity Model in an eye-opening lightning talk. While more and more companies realize the importance of customer value in the sales stages of their relationships, the impact of CVM at every step of the customer journey is a game-changer for customer success teams and overall net recurring revenue.

DecisionLink was thrilled to be Gold Sponsors of last week’s Gainsight Pulse Everywhere conference. From incredible keynote speakers, to dynamic breakout sessions (and of course the puppy cam), the event proved to be three days of inspiring and actionable content for customer success leaders and practitioners.

For marketers, keeping people on your site and engaged is an essential part of an effective lead generation strategy. Like the canary in the coal mine of days gone by, bounce rates are often the first indicator of a potential problem. If people are leaving your site quickly or are only visiting your home page, they are either finding your content confusing, irrelevant, or uninteresting. When your audience visits your home page but can’t find what they’re looking for or found your offering lacking in some way, your bounce rate may be high. It may also simply be an issue of insufficiently deep...