Stay ahead with customer value thinking.

By David Brock

As a former Chief Revenue Officer, with responsibilities for the Canadian subsidiary of CA technologies, I had oversight over all go-to-market activities; specifically these included: field marketing, sales (including all indirect channels) and customer relationship management, with a dotted line reporting coming in from professional services.  My primary goals always centred around three key pillars, 1) customer acquisition, 2) customer retention and 3) customer expansion.

There are not enough words to express the loss and sadness we feel over the death of our dear friend and colleague, Jake Berryhill. The news of his passing changed each of our lives and the hole his death leaves in our hearts is insurmountable. As we reflect on the precious time that we were given with Jake, there are a few key traits that we will always remember him for:

By David Brock

David Brock

By Peter O’Neill, Independent B2B Marketing Analyst