Stay ahead with customer value thinking.

As our world celebrated International Women’s Day on March 8, 2020, we wanted to take a moment to recognize the amazing and talented women of DecisionLink.  

Happy New Year!

By Tamara Schenk

by Tamara Schenk

Tamara Schenk is a Research Director for CSO Insights, Sales Enablement Leader, Author & Award-Winning Keynote Speaker

by Bob Caravella

Bob Caravella is one of the industry’s leading experts on value engineering. He built and led the business value engineering and consulting practices at Mercury Interactive and HP Software – including value model engineering and enabling the worldwide sales teams to carry on meaningful value conversations with customers. He is a member of the DecisionLink Management Advisory Board

As sales leaders run the gauntlet for what is soon to be the end of the last quarter of the year for many companies, we’d like to introduce you to Customer Value Management (CVM), a beacon of hope...

by Bob Caravella

Bob Caravella is one of the industry’s leading experts on value engineering.  He built and led the business value engineering and consulting practices at Mercury Interactive and HP Software – including value model engineering and enabling the worldwide sales teams to carry on meaningful value conversations with customers.  He is a member of the DecisionLink Management Advisory Board. 

The following is the first part of a blog series that explains an important aspect of Customer Value Management (CVM) and value selling — the justification of investment in B2B solutions using...