Stay ahead with customer value thinking.

A customer value model is the heart of the customer value management process. It is a quantified customer value proposition that lists and quantifies all the great things you bring to the table. It expresses a clear statement of your competitive advantage focusing on product, service, and software.

Having been in the value management space for many years, our team finds that often, companies set off on their value realization journeys without ever getting into concrete, credible, and compelling outcomes. They project value messages that are not fully quantified or that are partially documented. 

What you need to know to get started with Value Realization

Value realization has become a buzzword lately with the current focus on tangible results and the rapid emergence of the customer success function. At the same time, ‘value realization’ is a novel topic with fundamental differences compared to ‘value creation’. 

Accelerate your sales cycle at every stage with these key insights

Whether you’re a customer or a seller, no one wants to spend more time than necessary negotiating a sale. The good news is if you understand how to frame the benefits to the customer, selling doesn’t need to be a lengthy process. 

Centering Value at Each Touchpoint Creates Global Impact

Companies leveraging Customer Value Management across their organization see benefits in all aspects of their business. It drives adoption, operationalizes customer sentiment, and enables companies to leverage important metrics in their conversations.  These benefits are important because they ultimately add up to transformational change for businesses—change that is reflected in real bottom-line impact.

It is no longer a question of “if” we will face a recession. It is a matter of how bad it will be. Will it hit the technology sector? If so, how hard? How will companies rethink their business model, and their go-to-market strategies? And most importantly, how will they support their customers while they also go through turbulence of their own?