Stay ahead with customer value thinking.

Disruption is all around us. The past two years have been a rollercoaster ride, and the future is predicted to be even more unpredictable. The crisis has challenged fragile supply chains, complex organizational structures, and the selling operating model across many sectors. Although the worst might be behind us, sales and marketing leaders must redesign their go-to-market strategies to adapt to the new normal and continue to grow. Among the changes that are noticeable is the emerging role of Chief Revenue Officer (CRO) in many SaaS firms. The change from Chief Sales Officer or Chief...

In today’s selling world, customers are more advanced. They know what they want from businesses and how they want their product. Customers no longer care about the different ways companies get their attention. Their only focus is to get the most value out of the product or service they buy. Customers are more intrigued with the amount of value companies put into the product versus how they sell the product. 

Today’s buyers are more educated than ever. In fact, most product research happens long before talking to a salesperson. That puts pressure on sales professionals to have the tools and skills that allow you to be concise, direct, and sell in a compelling way. In this webinar, Dr. Stephen G. Timme, Founder & President of FinListics Solutions and co-author of Insight-Led Selling shares his framework for selling to the C-Suite. He’s joined by sales enablement leaders, Karen Heatwole, VP, Value Advisor at iCIMS and Donna McCurley, Global Sales Enablement expert, as they discuss tips and...

David Brock is the Author of “Sales Manager Survival Guide,” CEO of Partners in EXCELLENCE and is a ruthless pragmatist. View David’s original post and read more of his work on his blog, Partners in EXCELLENCE, here.

This pandemic has dramatically transformed the way we do business around the world. There are changes that are short-term in nature and others that will be with us for a long time as part of the new normal. The crisis has challenged fragile supply chains, complex organizational structures, and the selling operating model across many sectors. Although the worst might be behind us, CROs must redesign their go-to-market strategies to adapt to the new normal and continue to grow. And one of their redesign priorities to integrate customer value management (CVM) in their practice, in their process,...

Within the past year, having a hybrid or virtual event has slowly started to become the new normal. The thought of having to plan a hybrid event and keep viewers engaged can be challenging at times, but hybrid events can be beneficial as well.