Stay ahead with customer value thinking.

In today’s world, implementing artificial intelligence (AI) is essential for businesses that want to grow exponentially. AI is everywhere and in everything these days, especially in sales. Al is important for businesses from a sales perspective because it helps sales representatives save time, companies can save money, and it can help improve sales forecasting. The purpose of AI is to collect accurate information and offer support for certain tasks through developed software.

Generation Y is different from generations past. They remember growing up in the analog days, and then suddenly switching to everything-Internet in the late ‘90’s/early ‘00’s. They’re generally adaptable & tech-savvy. Selling to Millennials can be a challenge if you are unsure on how to connect with them. Companies need to be able to connect and understand the mindset of Millennials before selling to them. Other generations are still trying to figure out the thought process of how and why Millennials think and process when they’re buying. Millennials want companies to have everything they...

The B2B selling industry has evolved from the traditional way of selling. Marketing has always been a big factor when it comes to gaining customers and providing sales enablement and brand awareness content for an organization. In recent years, marketing has become bigger than ever, especially in the B2B space. The relationship and partnership between sales and marketing, and how valuable it is when working in tandem, is very beneficial for an organization. Marketing attracts potential customers, but that all starts with a solid and strategic marketing plan. The relationship between sales and...

The procurement function has become much more professionalized over the past decade. With the emergence of new professional purchasing practices and advanced technologies, the new generation of buyers and procurement agents are fearless. They are tech savvy, well prepared with negotiation tactics, and well-versed in the reverse engineering of value selling and value-based pricing proposals. Technologies have made their role super-efficient and focused on short-term cost savings and long-term business sustainability. Today, it is well understood that most the sales process has been replaced by...

There are numerous ways to make a sale. With the aftermath of COVID-19, there has to be a different approach when it comes to making sales. Even with the evolution of technology and social media. The sales industry is constantly changing, starting with the way sales representatives approach their sales pitch or make cold calls, and even how representatives can connect with a customer has changed. This sales approach makes it easier for sales representatives to keep in contact with their customers. It is also easy for customers to refer to a company when social selling is done. 

Outsourcing is a common method throughout business. It is something that helps companies complete the process of a sale. Companies will reach out to a third-party and delegate certain tasks. This allows sales teams to have flexibility when completing a sale. Businesses consider outsourcing for a number of reasons. Budget restraints, small teams, new markets, and task overload. Those are all things that companies have gone through while completing sales.