Stay ahead with customer value thinking.

Businesses are constantly changing and thinking of ways to stay ahead of customers. Understanding customer needs is the number one thing businesses have to grasp and make sure they execute. Disruptors understand the insights of the industry enabling them to be a step ahead of the competition. Being a disruptor is not just limited to actual people in a company. Most disruptors have technology involved. In today’s world, almost everything is technology-based. Being able to understand the role of technology with selling is one of the most important things to ensure enterprise-wide success and...

While the ratio of women in cybersecurity is steadily increasing—around 24% today compared to just 11% in 2011—it’s still far from achieving true gender inclusivity.¹ In the first of a three-part webinar series, we talked to a panel of leading industry professionals with diverse backgrounds. They shared the key lessons they’ve learned working in cybersecurity and tech. Their insights are important not only for women seeking to enter cybersecurity and tech, but also for companies wanting to develop, recruit, and retain women in the field. While a number of lessons can be extracted from their...

By Stephan Liozu, Ph.D

In business, value is more than just how much something is worth. It’s the meaning of being critical in what you and your business do to showcase how valuable your customer is to your business, and teaching your customers the same methods and approach when dealing with their customer base to truly understand how to meet the wants and needs of every customer. Value is something that is critical when it comes to showcasing products and services. Between a buyer and vendor, trying to figure out how to display the actual value of the product or service. Value has to be driven by all parties...

In the SaaS business, things are constantly changing at a rapid pace. Companies who are in this industry have to find different methods and tactics to keep up with what’s new. Learning how to adapt to new trends is the trickiest part for customers. Companies have to conduct research to continuously understand their target market and to actively keep customers engaged. Being able to keep up and adapt to new trends is a great look for the company and their approach regarding customer success. For a company, customers should always be the number one priority in making sure they are satisfied at...

Keeping your customers satisfied is one of the few priorities that companies have. Customers drive and expert companies to do more to continuously satisfy their customer experience. Companies need to continuously take value in what customers want, need, and how they can grow positively by implementing their product or service into their everyday lives. It is an important task to gain customers and build and maintain relationships with them to close deals, but it is not easy to gain customer loyalty. The way to keep customers from drowning into your company is to establish a strong...