Stay ahead with customer value thinking.

In the SaaS business, things are constantly changing at a rapid pace. Companies who are in this industry have to find different methods and tactics to keep up with what’s new. Learning how to adapt to new trends is the trickiest part for customers. Companies have to conduct research to continuously understand their target market and to actively keep customers engaged. Being able to keep up and adapt to new trends is a great look for the company and their approach regarding customer success. For a company, customers should always be the number one priority in making sure they are satisfied at...

Keeping your customers satisfied is one of the few priorities that companies have. Customers drive and expert companies to do more to continuously satisfy their customer experience. Companies need to continuously take value in what customers want, need, and how they can grow positively by implementing their product or service into their everyday lives. It is an important task to gain customers and build and maintain relationships with them to close deals, but it is not easy to gain customer loyalty. The way to keep customers from drowning into your company is to establish a strong...

COVID-19 has taken away our “normal” life that once was. Now, the world is trying to transition into the “new normal”, where the rate of technological advances has sped up tremendously, and where we as people think twice about social interactions and personal space. Having to almost fully change how business is done in the SaaS world is something that many companies within that space had to do. Figuring out how to market, effectively communicate, create new marketing strategies and looking at other companies to see how they have adapted as well. The key element for companies to fully...

When I was a sales rep and needed a business case built, I had two incredible go-to people: Donna Borden and John Fayer. They helped me win seven and eight-figure deals. Never will I forget the City of Montreal Unicenter deal when we were up against our favorite rivals, or later on when I moved to the U.S., working with Todd Johnson on the Washington Mutual deal against other rivals. The only problem was, other sales reps soon caught on to the power of value selling, and suddenly these incredible people were in high demand. After that, I had to wait my turn or run around to different people...

Everyone who has ever worked with the sales team in an organization knows that satisfying your customers is the number one priority, whether it’s making sure that you establish a solid relationship or gaining a sale from the customer. Today, deals and relationships are mostly accomplished. Customers understand that companies cannot change the fact that the world is forever changing. With change comes adaptation. Customers want to know how businesses are communicating with their customers. They care about the logistics of getting the best of what the customer is asking for in order to give the...

Closing a deal is one of the most important aspects of a company, especially if the company is a startup. As a start-up company, each closed deal is extremely important. The relationships that are developed through a sale will last for a lifetime, and especially having important executives such as Chief Executive Officers (CEOs) and Chief Financial Officers (CFOs) as part of the experience to close the deal is paramount to lifelong partnerships and business relationships with your customers. Specifically, CEOs have a ton of responsibilities on their shoulders. The most important influential...