Stay ahead with customer value thinking.

At the recent Gainsight Pulse conference, DecisionLink’s Sterling Cottam, Senior Director of Product & Platform Value, introduced the Customer Value Management (CVM) Maturity Model in an eye-opening lightning talk. While more and more companies realize the importance of customer value in the sales stages of their relationships, the impact of CVM at every step of the customer journey is a game-changer for customer success teams and overall net recurring revenue.

DecisionLink was thrilled to be Gold Sponsors of last week’s Gainsight Pulse Everywhere conference. From incredible keynote speakers, to dynamic breakout sessions (and of course the puppy cam), the event proved to be three days of inspiring and actionable content for customer success leaders and practitioners.

For marketers, keeping people on your site and engaged is an essential part of an effective lead generation strategy. Like the canary in the coal mine of days gone by, bounce rates are often the first indicator of a potential problem. If people are leaving your site quickly or are only visiting your home page, they are either finding your content confusing, irrelevant, or uninteresting. When your audience visits your home page but can’t find what they’re looking for or found your offering lacking in some way, your bounce rate may be high. It may also simply be an issue of insufficiently deep...

Gainsight is the Customer Success Event of the Season. Let’s Go! The Gainsight Pulse event is coming up June 9-11. It’s virtual and sure to be jam-packed with great insights, perspectives, and trends about customer success. DecisionLink is looking forward to participating in the event (and making some exciting announcements). We’ll be bringing Customer Value Management to the forefront to help deepen the impact of customer success. As a proud sponsor of the event, we know that customer success is key to ongoing profitability. Together, Gainsight and DecisionLink give companies a way to...

For sales professionals, the driving goal is often to make the sale  —  no matter what. While this is a natural quality of the sales profession, consider the idea that there may be a more ideal focus: the customer. In an approach known as the value-based selling methodology, the customer is always at the forefront of the process.

Run your “Value-Thread” from Lead to Customer.