Stay ahead with customer value thinking.

It is one thing to sell to a prospective customer based on your company's value, but it’s a different challenge when you’re up against competition that is claiming to have the same benefits as you. 

Last week, DecisionLink attended Automate, the most powerful display of automation in North America, held at the Huntington Place Convention Center in Detroit, Michigan. With over 500 exhibitors and thousands of attendees, it’s the best place to discover powerful solutions—from innovations in AI and robotics to tried-and-true workhorse technologies—that will solve your unique challenges and propel you forward.

We have been here before. And multiple times over the last 20 years. Bubbles are formed, grow too fast, and then burst. Stock valuations go through the roof. Capital is chasing ideas and new business models giving exuberant level of investments without doing the proper due diligence on the attractiveness of the business models. The so-called “unicorns” were born because two people with a cool concept, a nice PowerPoint slide deck, and a Beta platform environment were able to convince VC and angels investors to invest in them. This was a start-up bonanza we had not seen since 2000.

New IDC Spotlight Report: Highlights Value Management as the Foundation for Outcome-Based Customer Relationships

Transformations are hard. They take a while and have the potential to challenge the fabric of any organization. When you transform, you go deep into the culture, the organization's DNA, and the ways of working to achieve irreversible change. That is the ultimate goal.

While defending against cyberattacks has become an increasingly important part of doing business, cybersecurity is still often seen primarily as a technology issue. But a recent blog post from Gartner[1] is calling for change. In fact, according to Gartner, cybersecurity is more properly defined as a business value issue that reaches well beyond the information security realm and directly impacts operational outcomes.