Stay ahead with customer value thinking.

In recent years, nonprofits have increasingly become important to customers and how companies can grow from working with nonprofits. There is a huge market for nonprofits and engaging nonprofits into a marketing plan can be successful for a company. Partnering with nonprofits can bring a lot of benefits to a company, from gaining customers to expanding the company’s horizon. There are endless opportunities for partnerships with nonprofits and how they will help increase customer engagement. 

When being involved with a company, it requires a solid foundation. Having a solid foundation means having important elements like credibility, authority, and visibility that are all a part of industry ownership and creating a solid foundation for a company. Making sure all elements flow together is important to the company and the customer. The more structured the foundation is the more efficient it will be to better align the elements to stand out in your industry. 

COVID-19 has taken away our “normal” life that once was. Now, the world is trying to transition into the “new normal”, where the rate of technological advances has sped up tremendously, and where we as people think twice about social interactions and personal space. Having to almost fully change how business is done in the SaaS world is something that many companies within that space had to do. Figuring out how to market, effectively communicate, create new marketing strategies and looking at other companies to see how they have adapted as well. The key element for companies to fully...

Since the early 2000s, there has been an interesting trend, especially in the technology industry, to install a Chief Revenue Office instead of a CSO. It started off as a large, but by no means exclusively, Silicon Valley trend and focused on SaaS providers. Most SaaS start-ups were led by CEOs with product and engineering backgrounds and many of them quickly realized (or were advised so by their investors) that they needed further executive leadership with revenue and customer DNA to complement those skills and interests — but more than just a sales leader because SaaS success is about more...

Those of us who have been researching, advising on, managing B2B sales for many years know this statistic almost as a constant – the 80/20 rule. The rule quite simply states:

Peter O’Neill, Independent B2B Marketing Analyst