Stay ahead with customer value thinking.

As a sales professional, your primary responsibility is to generate sales. Throughout history, numerous sales methodologies have been developed for selling products and services. Traditionally, product selling—directly persuading customers to purchase a product—has been the standard approach. However, when this method became insufficient, sales shifted focus from the product itself to the solutions provided by the product.

Why customer value management is the most advanced go-to-market approach to enable value conversations across the customer lifecycle

HOW DEMONSTRATING THE IMPACT OF A 1% IMPROVEMENT CAN HELP CLOSE THE DEAL

In today’s selling world, customers are more advanced. They know what they want from businesses and how they want their product. Customers no longer care about the different ways companies get their attention. Their only focus is to get the most value out of the product or service they buy. Customers are more intrigued with the amount of value companies put into the product versus how they sell the product. 

Today’s buyers are more educated than ever. In fact, most product research happens long before talking to a salesperson. That puts pressure on sales professionals to have the tools and skills that allow you to be concise, direct, and sell in a compelling way. In this webinar, Dr. Stephen G. Timme, Founder & President of FinListics Solutions and co-author of Insight-Led Selling shares his framework for selling to the C-Suite. He’s joined by sales enablement leaders, Karen Heatwole, VP, Value Advisor at iCIMS and Donna McCurley, Global Sales Enablement expert, as they discuss tips and...

By David Brock