Stay ahead with customer value thinking.

It’s time to consider possible ways to influence your value mindset and start moving the needle towards value excellence. The difficulty of value transformations is that you have to work at every level of the organization. Because customer value is dynamic and is a team sport, you must manage a complex system of various actions and activities working all at once. The goal is to achieve irreversible change at the organizational level while keeping in mind that change first happens at the individual level.

Last week, DecisionLink attended Automate, the most powerful display of automation in North America, held at the Huntington Place Convention Center in Detroit, Michigan. With over 500 exhibitors and thousands of attendees, it’s the best place to discover powerful solutions—from innovations in AI and robotics to tried-and-true workhorse technologies—that will solve your unique challenges and propel you forward.

In 2016 and 2017, I joined a large global manufacturing company as a Value Coach to assist them in their value transformation in Europe. The project lasted 18 months and was a very transformational experience for the teams and for me. This is when I realized that all I knew about customer value management was not enough. I had to go deeper in concepts of change management, transformational leadership, and mindset change. I started studying Carol Dweck’s work on mindset and bought her bestselling book called Mindset: The New Psychology of Success [1]. This is not a business book, but its...

Transformations are hard. They take a while and have the potential to challenge the fabric of any organization. When you transform, you go deep into the culture, the organization's DNA, and the ways of working to achieve irreversible change. That is the ultimate goal.