Stay ahead with customer value thinking.

Software vendors are not solely responsible for the success of a customer deployment. While they hold great responsibility for the successful deployment and adoption of their technology, they cannot be 100% accountable for it. 

The numbers are staggering. We have reported them before, yet the number of SaaS companies is booming, and competition is growing for mindshare and share of wallet. There are now over 8,000 SaaS vendors providing marketing solutions alone. 

When customers buy your product, they’re doing so because they believe it will add value to their business. How well that value is both communicated and delivered will determine how long your relationship continues—and this applies far beyond the initial prospecting stage and deal closure.