Stay ahead with customer value thinking.

With the current recession and ongoing disruption to the markets, a focus on value realization (VR) is a no-brainer. What could be more important than showing customers the impact your solution brings to them? You move from a trusted advisor to a true financial partner. 

A customer value model is the heart of the customer value management process. It is a quantified customer value proposition that lists and quantifies all the great things you bring to the table. It expresses a clear statement of your competitive advantage focusing on product, service, and software.

Having been in the value management space for many years, our team finds that often, companies set off on their value realization journeys without ever getting into concrete, credible, and compelling outcomes. They project value messages that are not fully quantified or that are partially documented. 

What you need to know to get started with Value Realization

Value realization has become a buzzword lately with the current focus on tangible results and the rapid emergence of the customer success function. At the same time, ‘value realization’ is a novel topic with fundamental differences compared to ‘value creation’. 

It is no longer a question of “if” we will face a recession. It is a matter of how bad it will be. Will it hit the technology sector? If so, how hard? How will companies rethink their business model, and their go-to-market strategies? And most importantly, how will they support their customers while they also go through turbulence of their own?

DecisionLink was thrilled to be Sponsors of Gainsight Pulse 2022. From incredible keynote speakers, to dynamic and thought-provoking breakout sessions and finally being reunited with the Puppies of Pulse in real-life, the conference proved to be two jam-packed days of inspiring and actionable content for customer success leaders and practitioners.