Stay ahead with customer value thinking.

In the business world, things are changing and companies are consistently having to adapt to change. Due to the 2020 global public health pandemic, B2B sales have changed significantly and will continue to change and evolve. In the world of sales, many deals and meetings are held face-to-face in order to build and maintain connections and partnerships. That world has completely changed and companies have to continue to find and embrace alternative ways to gain and manage relationships with customers. Technology keeps evolving and manifesting, and with that constant change, we as sales...

Closing a deal is one of the most important aspects of a company, especially if the company is a startup. As a start-up company, each closed deal is extremely important. The relationships that are developed through a sale will last for a lifetime, and especially having important executives such as Chief Executive Officers (CEOs) and Chief Financial Officers (CFOs) as part of the experience to close the deal is paramount to lifelong partnerships and business relationships with your customers. Specifically, CEOs have a ton of responsibilities on their shoulders. The most important influential...

DecisionLink was thrilled to be Gold Sponsors of last week’s Gainsight Pulse Everywhere conference. From incredible keynote speakers, to dynamic breakout sessions (and of course the puppy cam), the event proved to be three days of inspiring and actionable content for customer success leaders and practitioners.

Joanne Moretti, Chief Marketing Officer, DecisionLink 30+ years of B2B sales, marketing & product experience

For sales professionals, the driving goal is often to make the sale  —  no matter what. While this is a natural quality of the sales profession, consider the idea that there may be a more ideal focus: the customer. In an approach known as the value-based selling methodology, the customer is always at the forefront of the process.

Run your “Value-Thread” from Lead to Customer.